Marketing collateral
In order to drive enrolment of both domestic and international students, Sydney-based college ICMS, needed to reposition their brand in a highly competitive market. They decided to do this by demonstrating the benefits to students of studying there - a fun, vibrant beach side campus and excellent job prospects on graduation.
The repositioning included print advertising, direct mail, website upgrades and the centre piece, a full prospectus. I worked closely with ICMS on these pieces to bring to life their rebranding; to structure and maximise the placement of their copy; to make factual, detailed information (i.e. fees and course information) user-friendly; and ensure that it was visually appealing to encourage students to enrol.
