Swell Ergo is a start-up Australian company launching ergonomic chairs with Eurporean design into the Australasian market. I was involved early in their brand and marketing planning, and worked with them to develop their unique positioning "a healthier way of working". I crafted a logo and style guide that reinforced their "sit happy, work well" positioning statement. Liz Jackson, Director of Sales and Marketing, said she felt like she was being listened to when we worked together.