Branding & event promotion

Out in the Square is a community event run every year in Wellington's Civic Square. I was approached by the committee who wanted to get their message out to a broader audience and sought some marketing and branding advice. I identified the need to make significant changes to both their event and branding, and following the passing of the Marriage Equality bill there was an opportunity to recognize this momentous occasion and thank the community for their support. In addition I wanted to improve their positioning and worked with the committee to identify the tone and feel they wanted to communicate about the event. Since then we've been going great guns with a marketing campaign featuring local gay and lesbian couples that has received great feedback and improved interest in the event.


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